The SME Leadership Team

Terri Bernacchi, PharmD, MBA- Managing Partner, SME Health Systems & Principal, Cambria Health Advisory Professionals

Terri BernacchiSynopsis. Terri Bernacchi specializes in managed markets, compliance, contract management and strategy, formulary and rebate pricing support, and operational execution for the life sciences industry. She has an extensive background in managed care audits and business process services for pharmaceutical companies, health plans, PBMs and ACOs. Terri’s expertise includes assisting clients with a myriad of managed markets agreements between manufacturers and their trading partners: payers, PBMs, coupon card vendors, 340B, Medicaid or Medicare Part D or specialty distributors.

Terri brings several decades of senior management experience with provider, payer and pharmaceutical suppliers. She has led numerous training sessions and workshops, spoken at industry conferences and published various articles over her 30-year career.

Relevant Experience. Terri founded Innovative Health Strategies, a technology-enabled business solutions provider that supported manufacturers regarding rebate and pricing agreements. She sold the company to IMS Health in 2007. Previously, Terri worked at BCBS of Wisconsin, where she oversaw pharmacy services, worked with employer groups, managed manufacturer rebate contracting, and chaired the Pharmacy & Therapeutics Committee. Her other professional experience includes working for an Integrated Delivery Network, as a pharmaceutical sales representative, and as a clinical pharmacist in a teaching hospital.

Professional Education. Terri has a BS in Pharmacy from the University of Wisconsin-Madison, an MBA from Keller and a PharmD from the University of Florida-Gainesville.

Daniel Lace, MD – Chief Medical Information Officer

Synopsis. Dr. Lace’s experience is at the convergence of managed markets, disease and outcome management, and new medical technologies and services. He provides medical leadership and expertise in strategy development and implementation of innovative and creative solutions to healthcare issues. He provides expertise in analysis and strategic implementation of healthcare reform issues that impact health plans, providers, managed markets and industry.

Dr. Lace leads the development of differentiated and customized clinical and business solutions for healthcare and life sciences companies. He provides in-depth market analysis for devising payer and purchaser strategies, design and optimization of health management programs and introduction and integration of new products and services. He uses his industry knowledge to provide healthcare reform impact and reimbursement strategies to top pharmaceutical, biotechnology and medical device companies. He provides expertise in healthcare management as well as market introduction and integration of new medical technologies, products and services to manage healthcare utilization, quality and costs.

Relevant Experience. With over 20 years of leadership experience as a healthcare executive across a wide range of managed care, pharmaceutical, device, diagnostic and consulting businesses, Dr. Lace supports SME clients on both the provider and manufacturer sides. He has served as Chief Medical Officer and has held senior leadership positions in global pharmaceutical and device companies, as well as in national managed care organizations.

In addition to being a frequent national speaker and educator on managed care programs and technologies, consumer-driven healthcare, emerging medical technologies and trends, healthcare quality improvement, evidence-based medicine and Health Care Reform, Dr. Lace has authored numerous articles and has served on the Board of Directors, Medical Advisory Boards, Editorial Boards and Expert Panels for multiple healthcare entities.

Professional Designations & Education.  Licensed Physician, Illinois and Arizona, CPE, American College of Physician Executives, FACPE, Fellow American College of Physician Executives.  Dr. Lace has a BA from Northwestern University,  MD from the University of Illinois College of Medicine, and CPE from the American College of Physician Executives.  

Tim Richards, MBA – Senior Partner, SME Health Systems & Principal, Cambria Health Advisory Professionals

Tim RichardsSynopsis. Tim is an accomplished leader and health care executive with twenty years of managed markets, sales, and managerial experience in mid-size pharmaceutical companies.   He has broad-based expertise in managed markets strategy development, pricing and contracting strategies, managed markets new product launch plans, external corporate policy and communication, and development of individuals.  Tim is recognized by peers and colleagues as a visionary executive.  He has been a catalyst for change and voice for the adoption of innovative strategies and tactical execution.  Tim’s approach with clients and colleagues is relationship-driven, and informed by an active listening approach, coupled with his analytical efforts for problem resolution and change enablement.  Tim is an excellent communicator.

Relevant Experience.  Tim was most recently the Executive Director of Institutional and Government Strategies at a mid-size global pharmaceutical company.  In addition to this role, he has been an executive in Managed Markets, including the following key areas:  development of comprehensive pricing and access strategies, branded and non-branded payer focused initiatives, management of sales and key account teams in all payer markets and creation of new sales teams focusing on institutional and long-term care channels. Tim led cross-functional teams focused on Master Data Management profiles and customer & third party data functions in relation to key payer data stratification and Managed Market strategies.

Professional Education. 
Tim has a BS in Marketing from the College of Business Administration at Marquette University, and a Masters in Business Administration, focused on Marketing & Finance from the Kellstadt Graduate School of Business at DePaul University. 

SME Board of Directors

In addition to our experienced & entrepreneurial management team, we have a Board of Directors.  (Content being added to this section. ) 

SME Advisory Board

Our advisory board consists of 6 organizations whom SME serves with its core services and technology.  (Content being added to this section. )